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Designer Logo Being part of entrepreneurial home & studying in Sydney in a field Sanam Chopra realized that it was not meant for her and brought about her creative passions. Fascinated with how Indian made jewellery was so inspiringly worn in the west & not back home lead her to make the big move back & learn the trade.

After spending an early part of 2 years learning the market she has set up her own workshop to sample, ideate & create her collections. She further enhanced her skill by doing a jewellery manufacturing course from SNDT.

She has dealt with all major fashion houses in India along with Future Group, Provogue India Ltd & Landmark Group & created jewellery lines for retail stores like Etam, Chemistry & Mineral. She has also worked in collaboration with designers like Priyadarshini Rao & Gayatri Khanna for their WIFW collections.

Foraying into her own label Blend fashion accessories & Embellish, she has showcased her label Embellish through Lakme India Fashion Week & her collection has been worn by the likes of Kangana Ranaut, Shraddha Kapoor & Vidya Balan.

Sannam Chopra forayed into her accessory label Embellish with an objective to introduce an array of jewellery with a modern sensibility. She prefers to define her work as ‘Beauquir’ that which is beautiful & quirky at the same time.
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